The Tank Must is a new project that alludes to an earlier and very popular generation of luxury Cartier replica watches first launched in the late 1970s. Must de Cartier was a catch-all name for entry-level Cartier products across a range of categories conceived to get younger people in the door at ground level. But it’s the watches that are remembered most. Must typified a kind of accessible snob value that was particularly popular in the ‘80s.
The new Swiss-made copy Cartier Tank Must range echoes that vibe, paralleling the entry-level prices of another stalwart in the Tank family, the Tank Solo, but with some notable millennial-friendly upgrades. “We took the decision to maintain accessible prices, but we’re improving the tangible value of the watches; we have new, high-autonomy quartz movements with batteries that now last six years instead of three; we have quick change straps too. It’s a way of giving back value to our clients,” says Carrez.
That’s not all; a brand new photovoltaic version of the high-end fake Cartier Tank Must scarfs in the light through apertures in the roman numerals on the dial to drive a watch that will remain active for 16 years. It is indistinguishable from a classic Tank. “It’s been a long journey,” says Carrez, “more than three years to reach this fantastic result; but we’ve had such a positive response to it that we will surely increase production because the feedback is so above our expectations.”
And as if a photovoltaic cell weren’t enough, the same Tank Must model also has non-leather straps made from 40 percent apple skins, a definite first for the brand. “For the time being, only 40 percent of the bracelet is composed of plant material,” says Carrez. “We want to go higher, and we want to go further. Our ultimate goal is to suppress plastic altogether. This is not a one-off initiative.”
Cartier’s moves at this accessible end of the market were much discussed over on Clubhouse, but it was not the prices that excited people the most, it was the attitude. Cartier does because Swiss movement replica Cartier can. “Cartier is a maison which is open to the world, curious about changing behaviors and changing trends around us,” says Carrez. “We can see that our customers have different expectations, different needs, especially the young generations. And so sustainability is a big topic, you know, and we’ve been addressing it in recent years in multiple dimensions.”